IFB took my refrigerator on March 10. It's been 19+ days. Two faulty compressors later, one warehouse odyssey across three cities, and a business running without ice — welcome to IFB's premium after-sales experience.
"19 days. 2 faulty compressors. 3 cities searched. 0 fixes. My business sells ice and milk. IFB has ensured I sell neither."
— Lohith Ratan. Kakinada. Day 19.IFB responded publicly on X (Twitter). Here's what they promised — and what actually happened.
"They replied 'you can expect to hear from us soon' on their official account. I got one call asking what my problem is. That was it. No callback. No fix. The tweet is still there. So is the broken fridge."
— Lohith Ratan, @HitmanLohith · Kakinada · Day 19This isn't just an inconvenience. This is a tea & sugarcane juice business — ice-dependent, milk-dependent, fridge-dependent. Every day without the fridge is a day without revenue.
"IFB's delay isn't just a service failure. It's a business loss — daily, documented, and growing. A ₹3,000 fridge repair shouldn't cost a small business weeks of income."
— Customer Statement, March 28, 2026Dear Valued Customer,
First, let me assure you: we hear you. Every complaint, every call, every message asking where your fridge is — we hear all of it. Fixing things is a separate department, and they're currently searching for a compressor in Goa.
I understand some of you may be confused by the concept of a faulty replacement part. Please understand that when we order a compressor, we are ordering the possibility of a working compressor. Outcomes may vary. This is industry standard.
Regarding our three-city logistics route — Vijayawada to Vizag to Kakinada — I want to be clear that this is not inefficiency. This is thoroughness. We believe spare parts deserve to see the country before settling into your appliance.
To those running ice-dependent businesses: we value your patience. Specifically, we are banking on it. Your milk may be spoiling, but your ticket remains open, which means our SLA clock is still running, which means, technically, we are still trying. "Trying" is doing a lot of heavy lifting in that sentence.
Thank you for continuing to own IFB products. We notice you don't have much choice right now, because we have your fridge.
Real patterns. Real pain. Reported across forums, social media, and consumer complaint portals. This customer is not alone.
What they say. What they mean. A translation guide for the modern appliance owner.
Click squares as you experience them. Get five in a row and win... absolutely nothing. Just like calling IFB support.
| Feature | What IFB Promises | What You Actually Get |
|---|---|---|
| Repair Time | Quick turnaround, priority service | 19+ days, counting. No end date visible. |
| Spare Parts | Genuine IFB parts, readily available | Searched across 3 cities, 2 arrived faulty |
| Technician Expertise | Trained, certified IFB engineers | Engineers who escalate to ASM for compressor location |
| Proactive Updates | Regular status communication | Customer must chase ASM directly for any information |
| Promise Reliability | Committed timelines | Monday → Tuesday → Thursday → Saturday → Sunday/Monday |
| Business Impact Acknowledgement | Customer-first service philosophy | No credit offered, no compensation mentioned, no urgency shown |
| Quality Control on Parts | Genuine, tested IFB components | Two consecutive faulty compressors shipped and accepted |
| Billing for Product | — | ✓ Already paid. That part worked perfectly. |
Since IFB's own process is clearly not working. Here's the real playbook.